“Working with Concept Stadium on the Persil OCR activation was a standout experience. They turned a product demo into a fun, high-energy activation that brought the brand to life in the most unexpected way. The fully functional outdoor “laundry zone” at the finish line let participants wash their clothes in just 15 minutes after completing the course, making the product benefit part of the challenge itself. With strong event branding and playful merchandise throughout, the activation created a bold, memorable experience that participants genuinely enjoyed and engaged with.”