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Accelerating Brand Moments Through Global Partnerships

KitKat by Nestlé

2026

Nestlé is the world’s largest food and beverage company, with KitKat standing as one of its most iconic brands, known globally for its recognisable identity and consistent consumer connection.

We provided solutions to Nestlé with

Through its global partnership with Formula 1®, KitKat extended its reach into new audiences, combining entertainment, sport, and product innovation to create high-impact campaigns and memorable brand experiences worldwide.

Following the global announcement of KitKat as the Official Chocolate Bar of Formula 1®, the challenge was to translate this major partnership into real marketing relevance. The campaign needed to capture attention, build excitement, and create a strong presence across audiences while staying aligned with the energy and scale of the global initiative.

Concept Stadium delivered an integrated brand campaign designed to bring the global KitKat x Formula 1® partnership to life. A high-impact social media strategy drove awareness and engagement, centred around a competition offering an all-inclusive experience at the Italian Grand Prix in Monza.

This was amplified through TV and YouTube placements to maximise reach and visibility. In-store branding reinforced the limited-edition product and exclusive merchandise, ensuring strong presence at point of purchase. The campaign extended into experiential activation at Playcon (a premier event focused on video game development and esports), where an interactive stand created direct engagement. Together, these touchpoints connected global momentum with local audiences through a cohesive and immersive experience.

Concept Stadium successfully brought the KitKat x Formula 1 partnership to life in a way that truly connected with our audiences. A seamless, brand campaign was delivered across digital, in-store and experiential touchpoints which helped drive real results.
– Lynn Fenech – Confectionery Senior Product Manager

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