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Building a Brand Campaign for a Gen-Mindset

Salvo Grima Group

2026

Services

Salvo Grima Group is a Malta-based international supply chain company specialising in FMCG distribution, ship supply, and travel retail, operating across Europe, Africa, and the Mediterranean since 1860.

We provided solutions to Salvo Grima Group with

A long-standing family-run organisation, Salvo Grima operates through global logistics networks and strategic partnerships, serving diverse industries while maintaining a strong reputation for reliability and experience.

Despite its strong heritage and international footprint, Salvo Grima Group needed to connect with a younger audience at tertiary education expos. The challenge was translating a traditionally corporate brand into a more engaging presence that could attract current students, communicate career opportunities clearly, and stand out alongside larger multinational employers competing for emerging talent.

Concept Stadium approached the project by creating a dedicated brand extension designed specifically for recruitment environments such as university open days and career expos. The Commercial Creatives explored two creative routes: one rooted in the company’s heritage and credibility, and another built around a more energetic, youth-oriented expression. These directions were carefully merged to form a balanced identity that respected the brand’s legacy while introducing a more approachable and engaging tone voice. The final solution translated this concept into a series of deployable assets, including expo stand graphics, messaging frameworks, and branded materials. This positioned Salvo Grima Group as both a trusted global organisation and an exciting opportunity for the next generation of professionals.

Glad to work with Concept Stadium on Salvo Grima Group’s recruitment brand extension. They developed a thoughtful approach that balanced the company’s strong heritage with a more engaging, youth-focused tone. By combining both creative directions, they delivered a clear and well-rounded identity that works seamlessly with younger cohorts.
– Michael Psaila Debono – Marketing and Promotions Manager