How Storytelling Shapes a Business

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How Storytelling Shapes a Business

EPISODE 12

In this episode of TALKS, our Founder & CEO Jonathan Dalli sits down with Penelope Gomes and Samir Mdalla, the founders behind Penelope Gomes Beauty, for a conversation on how storytelling shapes a business. This episode explores the balance between personal connection and business structure, and the lessons learned along the way. A conversation about Penelope’s resilience, growth, branding, and building something bigger than a business.

In collaboration with

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How Storytelling Shapes a Business

EPISODE 12

Personal Branding Beyond the Corporate Brand

EPISODE 11

Luxury and Premium as a Brand Proposition

EPISODE 10

Brewing Brands

EPISODE 09

Life of a CMO

EPISODE 08

Striking the Perfect Chord

EPISODE 07

Branding in the Currency World

EPISODE 06

Re-nesting Brand Journeys

EPISODE 05

Repositioning the Agency

EPISODE 04

Food Branding and Sustainability

EPISODE 03

Want to Know More?

What is TALKS?

TALKS by the Commercial Creatives, hosted by our CEO Jon, is not your typical podcast. Instead of simply broadcasting chats, we believe in the power of face-to-face connections and meaningful conversations. Our approach is rooted in the idea that brands and stories come to life when people speak to people directly.

The team behind TALKS

Jonathan

Lorraine

Alessandro

Kristina

Can I tell my story?

TALKS is about forging connections that inspire about the way we craft brands and tell stories. Telling your story on TALKS means sharing best practices from your brand discovery, your brand crafting and your brand go-to-market. By meeting and interacting on TALKS, we create authentic and inspiring conversations.

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How Storytelling Shapes a Business

In collaboration with

Jonathan

Lorraine

Alessandro

Kristina

TALKS collaborated with: