How Not To Manage A Crisis
April was a bad month of most dieters, but for United Airlines it was a particularly bad one. They managed to transform an everyday problem into a major corporate crisis, in a matter of minutes. A mere confrontation between a passenger and aviation police on board was broadcast to millions thanks to multiple videos that captured the action through passengers’ phones. The breaking point was United Airlines’ response. The next morning, we all said to each other ‘what were they thinking?’ While every crisis is different, here’s a good checklist of what not to do.
