
Curiosity Built The Brand (part 1)
Us humans. We’re a curious bunch. We feel comfortable with what we are accustomed to, yet we are always intrigued when we see new things. Through this two-part series we are going to delve into the role that curiosity plays in a brand. As a brand guardian, your brand is one of the most valued assets that you have. If your brand strategy or your investment doesn’t go to plan, you are left with just a name and a lot of thoughts of what could have been.