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Employer Branding

Employer Branding

People are the biggest and most powerful resource that a company has. Employees are the first brand ambassadors and can make or break an organisation. Whether they are current or past employees they are the ones who speak about the company. And you want them to speak well about you. Not because they have to, but because they genuinely believe it. Even more so on this little rock called Malta, where everyone know everyone else and their friends, and word-of-mouth is the rule of the day.

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Curiosity Built The Brand (part 1)

Curiosity Built The Brand (part 1)

Us humans. We’re a curious bunch. We feel comfortable with what we are accustomed to, yet we are always intrigued when we see new things. Through this two-part series we are going to delve into the role that curiosity plays in a brand. As a brand guardian, your brand is one of the most valued assets that you have. If your brand strategy or your investment doesn’t go to plan, you are left with just a name and a lot of thoughts of what could have been.

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