by Michał Maj
Every business needs a website; in fact, many companies serve their customers solely over the Internet, often finding it the best method to reach their audience. Whether you use your website to interact with your clients or as a platform to promote who you are, you need a website design that stands out.
That will not only attract customers but also build their trust in the competence of your services. So when it comes to creating a website, why should you opt for a custom design, instead of buying a run-of-the-mill theme?
Effectiveness and Performance
Most available layouts are created with one thing in mind – one design to fit them all. This means that theme designers try to create a universal, pre-built solution that will match the needs of as many customers as possible. This forces theme makers to overfill their templates with many modules, from which users will most probably use just a few.
That approach can cause websites to perform poorly, especially when browsed on older devices or mobile phones. Users often tend to leave a website if it’s too slow or loading takes too much of their precious time.
Statistics show that 25% of users will abandon a website if it takes more than 4 seconds to load. Additionally, page-loading time is becoming a more important factor when it comes to search engine rankings.
Using the same theme that’s being used by thousands of other websites looks quite unprofessional, whatever your service area. You want to be memorable in your customers’ minds, and a lot of the time your website is a potential customers’ first impression of you. Make it count!
Create It As You Like It
Custom web designs are specifically created for your brand so they are precisely tailored to meet the feel of your company and its needs. Good design can explain your identity and tell people who you are.
We had previously touched on this in a recent article about choosing a logo for your company, which can be found here*.
Colours, fonts, animations – it all has an impact on how visitors of your website will remember you, so everything needs to be cohesive.
Deciding to hire a professional web & graphic designer might be a hard decision, given the choice available and investment costs involved, but if done well, the results will speak for themselves and will affect how your business develops over time. Get in touch with us if you’d like to discuss your options!