by Josita Dalli, Client PR Partner | Brand Culture
Social Media has pioneered during the last few years, and businesses have definitely started to look at social media in a different light. Facebook has basically been the main medium we tend to use in order to engage with our audience, not necessarily clients, in order to adequately portray the brand’s culture. However, Mark Zuckerberg took to Facebook and announced; “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” The statement leaves us questioning, how are we going to fight engagement bait? And will other mediums such as Instagram pioneer over Facebook?
Instagram has definitely boomed, especially amongst the younger generations, however businesses tend to fear to incorporate this medium into their strategies. Instagram is heavily visual as opposed to Facebook, which is a balance between text and visual content. It is a medium that creates a direct engagement between the creator and the viewer, which offers some form of ‘personal touch’ to content.
So, how are we going to fight engagement bait? By having good, or even better, great content! This is a time for our creative minds to shine and create good, quality content that people would opt to engage with. It is an interesting time to see how businesses will take on the plunge and incorporate some of Instagram’s visual beneficial qualities to Facebook’s new terms. We have put our creative hats on and are challenging Facebook’s ‘new rules’.
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