by Jonathan Dalli, Founder & CEO
2020 is already two months in, yet still a good time to look back at what we did!
We started 2019 with a fresh new brand in order to go big! And we surely did! Following the re- alignment of our 6 service areas, this coincided with new team members joining the team of commercial creatives, that brought with them a variety of backgrounds and skills to meet the every day needs of our growing client-base.
In 2019 we said YES to the opportunities that present themsleves. That does not mean that we said yes to each and every opportunity that presented itself, but definitely to the ones that were in line with our ethos and vision.
2019 will be remembered for the foundation of MACE. For the first time ever, along with two other founding partners, we organised the first ever edition of the Malta Aviation Conference and Expo. This coincided with our Branding, Design & AV, Web UX/UI, Digital & Social, PR & Events and Strategy & Communication service-offering, tapping into an industry that was in need of a value- added event held locally. Proving to be an astounding success, we welcomed 350 delegates, 40 local & international speakers and 15 exhibitors.
In line with the aviation industry, we were responsible to launch the inaugural flights to Malta by Qatar Airways, named the world’s best airline. Proving to be a great experience for the whole team and the agency in general, we worked closely with the airline’s team in Doha in order to manage the public perception of the brand’s positioning in Malta. Same with Crane Currency, a global expert in banknote security, and a fully integrated supplier of secure, durable and well- designed banknotes. Responsible for the launch of their Malta Facility Grand Opening, we assisted Crane Currency with the inauguration of their Customer Experience Centre, as well as inviting their central bank customers to Malta to learn more about the developments in this rapidly-changing industry.
We also tend to look for success every single day. We were privileged to be entrusted with the Account Management of Planet Hollywood in Malta. Welcoming two members from the cast of Game of Thrones, we managed a red carpet star-studded event that made headlines on the local and U.S. print, digital and social media. Such projects help us to challenge ourselves every single day through the ideas we come up with, thus becoming more efficient in the ever changing agency landscape. Launching Planet Hollywood was definitely aligned with our mission and what a journey that has been!
Launching Ta’ Betta Wine Estates on the wine-map was also a fantastic experience. Using Web and e-commerce as their Call-to-Action, we helped portray the human characteristics often attributed to wine on social media platforms. Their wines are in-line with our structure, i.e. robust, tenacious, elegant and profound.
We also launched Carlsberg 0.0 on social media with a range of disruptive activations using AV for content media marketing.
2019 has for sure been a good one also in terms of our Corporate Social Responsibility efforts. After our appointment as their strategic marketing consultants, we assisted Hospice Malta on a pro-bono basis with refreshing their brand look-and-feel. I always say that every thing happens for a reason. The agency landscape is constantly changing, and as we need to adapt to these changing needs, we also need to continue to learn, experiment and take risks where necessary. 2019, just like previous years, proved to be another learning curve. We wonder what’s in-store for this year – I for one am excited! Stay tuned!
