Red Passion
Campari
We provided solutions to Xara Collection with
Curating Moments
Xara Collection
The Xara Collection comprises of a collection of brands which operate within the Hospitality and Catering industry.
Each of the Collection brands in their own right are trendsetters raising the bars and defining the standards in terms of an unparalleled experience created and curated with the customer in mind.
Previously called Infinitely Xara the challenge was to create a more contemporary naming convention and create a brand which complements Relais & Châteaux which the Xara Collection is closely affiliated to. The brief to Concept Stadium was to develop a brand identity that truly reflected the essence of the group’s work and reputation.
The Concept Stadium team crafted an elegant logo and selected a brand colour system that replicate the kind of elegance and refinement one would expect when experiencing the brand and its offerings. A set of branding guidelines with particular focus on the harmonisation of the Group as well as the “Part of Xara Collection” quality stamp was also designed and rolled out to a number of business-to-customer brands.
The Commercial Creatives also developed and revamped the Xara Collection’s website both in terms of visuals as well as content creation.
The transition from Infinitely Xara to Xara Collection was a milestone that we wanted to take a moment to acknowledge, as per the slogan crafted by Concept Stadium. The Creative Agency helped us to craft a Master Brand which speaks our language and which was simultaneously rolled-out to the various brands within our portfolio.
Justin Zammit Tabona – CEO
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