Red Passion
Campari
We provided solutions to Xara Collection with
A Brand Nested in the Silent City
Medina Restaurant
Medina, a 500-year-old restaurant in one of the Silent City’s typical winding alleys, and listed as a Michelin Guide restaurant, provides a gastronomic experience in a unique dining ambience.
This jewel of an eatery forms part of the Xara Collection – a collection of brands which operate within the Hospitality and Catering industry in Malta.
The Xara Collection were refurbishing the Medina restaurant to give it a modernised approach and attract local clientele and tourists all year round. As part of a wider brand transformation process, Xara Collection approached the Concept Stadium team and outlined the core objectives to future-proof the brand offering elevated food and beverage moments.
Concept Stadium conceptualised a new brand identity to complement the restaurant’s look and feel in line with the crafted brand vision and strategy. The thought process behind the creation of this brand was to integrate the various elements that make up the new identity – the Maltese ‘karozzin’ horses going around Mdina, the acoustics played inside the restaurant, the interiors and the general decor.
Following the creation of the new identity, a new website was designed and developed, serving as a space for the food and beverage menu and gastronomical features; following a set of brand guidelines also crafted by the Commercial Creatives.
Working with Concept Stadium was a seamless experience from concept to creation. They crafted a brand identity that captures our restaurant’s essence, harmonising our vision, aesthetics, and strategy.
Neil Debono – Former CEO
Together, we create strategies that make
your brand stand out and stories that people remember.
