Red Passion
Campari
We provided solutions to Qatar Airways with
Welcoming the World’s Best Airline
Qatar Airways
Qatar Airways, the world’s best airline is the flag carrier of Qatar. Headquartered in Doha, Qatar Airways Tower, the airline operates a hub-and-spoke network, flying across five continents.
True to its brand promise, and as voted by Skytrax, the airline seeks to regularly introduce direct flights to a number of European destinations. This adds-on to Qatar Airways’ network to nearly 50 destinations in Europe.
The brief by the global marketing and corporate communications team was to engage with the local trade community as well as influencers and media to inaugurate the Doha-to-Malta route. This involved liaising with ministerial delegations, dignitaries and journalists to cover the event including the visit by the global CEO.
The Commercial Creatives branded and co-managed the launch event with Malta International Airport. Acting as the sole point of liaison from a Media-Management point of view, the Concept Stadium team also took care of all PR related activities including media relations for optimal coverage, press calls, press releases, photography & AV, and ongoing reporting.
In addition, Concept Stadium was also responsible for a Media Roundtable, One-to-One Interviews and Media Lunch with the Qatar Airways Global CEO, as well as a Corporate Dinner attended by a number of distinguished guests including the President of the Republic of Malta.
Concept Stadium played a key role in the successful launch of the Doha-to-Malta route, expertly managing engagement with media, influencers, and trade. Their coordination with dignitaries and the global CEO ensured a high-profile, well-executed event.
Qatar Airways Corporate Team
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