Red Passion
Campari
We provided solutions to Ta’ Betta with
Fine Wines with Personality
Ta’ Betta Wine Estates
Ta’ Betta is a premium wine estate that takes pride in wine making whilst playfully describing vintages, in terms of the personality or character they evoke.
At Ta’ Betta every decision taken in the vineyard, be it choice of clones and rootstock, pruning system, yield control, or timing of harvest, as well as in the winery during winemaking and ageing, is driven by the quest to make fine balanced wines with ageing potential.
The Concept Stadium team were asked to create a go-to-market campaign, focusing on an upmarket launch to cater for a discerning audience. The challenge was to create a hybrid campaign focusing on the seller, the range of fine wines, as well as the space for corporate and private events, weddings and incentive travel.
From Communication and marketing strategy to the development of an e-commerce driven website, the activation was complemented by the launch and management of the estate’s social media channels. Bespoke photography of the private estate as well as the respective vintages was coordinate in order to enhance the marketing collateral and customer touch points.
Additionally, the Commercial Creatives work hand-in-hand with international wine publications to market the estate and its portfolio of fine wines on a global scale.
Concept Stadium crafted a compelling go-to-market campaign that captured the essence of our wine estate, blending storytelling with strategy. Their creativity and market insight brought our brand to life, engaging customers and driving exceptional results
Prof. Juanito Camilleri – Owner
Together, we create strategies that make
your brand stand out and stories that people remember.
