Red Passion
Campari
We provided solutions to Farsons with
Serving Up the Perfect Summer
Aperol Spritz
Aperol Spritz is a classic Italian cocktail made with Prosecco, Aperol, and soda water. It is often served as an apéritif before a meal and has a mildly bitter taste with an orange and herbal sweetness.
Concept Stadium were tasked to elevate an already iconic drink while ensuring it stands out in a crowded summer market. The brief called for more than just visibility; it was about crafting an experience while capturing the vibrancy, sociability and ritual of the classic Italian drink.
The Concept Stadium team crafted a multi-layered activation that engaged audiences at every customer touchpoint. These events brought Aperol Spritz to life, transforming key locations into vibrant social hubs where people could sip, connect, and celebrate summer.
To educate and inspire, the Commercial Creatives designed engaging social media content, teaching consumers and bartenders alike how to serve the perfect spritz. This was reinforced through influencer partnerships, where selected voices showcased the drink in aspirational yet authentic ways, amplifying reach and reinforcing Brand love.
Aperol Spritz is a well-established brand, both globally and locally, so it is challenging to maintain its momentum. With Concept Stadium as our creative agency, we continue to build on its success turning each sip into a memorable experience. Through collaborative sessions, we crafted a 360-degree strategy that amplified the brand’s vibrant spirit on social media, boosting visibility and strengthening consumer connections.
Isaac Mifsud – Brand Executive
Together, we create strategies that make
your brand stand out and stories that people remember.
