Red Passion
Campari
Branding a Michelin Star Restaurant
Xara Collection
ROSAMÍ, one of the Xara Collection’s culinary experiences, aims to break down the walls of fine dining idealism and create an experiential space with exquisite flavours, fragrance and a feast for all the senses.
Conceptualising a restaurant driven by a young team of chefs focusing on a farm-to-fork feeling, is part of the wider values of the Xara Collection which is a leading hospitality group.
The challenge for the Concept Stadium team was to create a name, Brand, and visual assets for a fine dining restaurant which is disruptive and not conservative. Have Brand evolution in mind in-line with the restaurant concept was critical to ensure a timeless brand.
The name ROSAMÍ crafted by Concept Stadium, is inspired by the delicate and majestic nature of the rose flower, while the word AMÍ signifies the celebration of friendship. Such thinking process was transported to a logo design that evokes a feeling of an unfolded rose, with a complementary warm colour palette.
Additionally, the Web space narrated through the power of storytelling the concept, menu, and holistic Brand experience that contributed to Rosami earning a Michelin Star.
Working with Concept Stadium ensured they captured the essence of our Michelin-starred concept, crafting a brand identity that reflects our passion for culinary excellence and refined dining. Their deep understanding of branding resulted in a sophisticated and timeless identity that resonates with our guests.
Adrian Tonna – Chief Commercial Officer
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