Red Passion
Campari
We provided solutions to Farsons with
Red Passion
Campari
An unmistakable, vibrantly red Italian bitter, Campari’s iconicity could only be born of true Red Passion. It is a contemporary classic, lying at the heart of some of the world’s most famous and well-loved cocktails.
The business challenge centred around highlighting the lifestyle associated with the Campari Brand, by supporting a number of key events in Malta focusing on enhancing an immersive customer experience. Communicating to consumers through above-the-line marketing was also a requirement as a key factor in ensuring a successful and integrated approach to reaching and engaging the target audience.
Concept Stadium developed a strategic, experience-driven approach to amplify the iconic Milan-inspired brand to communicate a lifestyle journey while ensuring a seamless and integrated marketing presence.
The Commercial Creatives developed engaging brand narratives that resonated with Campari’s audience, including a Negroni week translating these into impactful campaigns and customer-centric activations that maximised reach and visibility. The Concept Stadium team designed and executed various on-site events, setting up branded spaces that fostered direct consumer interaction and strengthened emotional connections, becoming an integral part of Malta’s social and lifestyle scene.
The Concept Stadium team took our initial ideas and turned them into immersive, unforgettable experiences that truly captured the essence of the Campari lifestyle. With a deep understanding of our brand, they crafted moments that allowed us to connect with our consumers in a meaningful and memorable way, perfectly aligning with the spirit of Campari.
Claudia Attard – Marketing Manager
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