Red Passion
Campari
We provided solutions to Pepsi with
Global Brand’s Island Takeover
Simonds Farsons Cisk plc
Pepsi has unveiled a new global visual identity system to celebrate its 125-year history and adapt to the current era.
The updated logo, inspired by designs from the ’60s, ’80s, and ’90s, features the ‘Pepsi’ wordmark inside the yin-yang globe, reminiscent of its classic look, whilst introducing modern elements like electric blue and black to the colour palette, adding a contemporary flair.
This rebranding marks the start of a bold new era for Pepsi, focusing on design, storytelling, and partnerships that align with its philosophy of being “Thirsty for More”.
Localising a global brand launch was a task that requires market knowledge and deep diving into the Maltese fast moving consumer platform. Following a 360–degree marketing activation plan, the challenge was to active the Brand identity in a visual format across Maltese islands to aid Brand recall.
The Commercial Creatives adapted an “Island Takeover” approach where a nationwide marketing campaign was brought to life by a number of indoor and out-of-home activations. This included branding of POS material in a number of supermarkets, bus wrapping as well as advertising on billboards and bus shelters. The Commercial Creatives also worked with a number of local and international events ensuring an end-to-end customer activation.
Concept Stadium seamlessly localised our global brand launch for Pepsi, blending cultural insights with creative execution. Their strategic approach ensured a powerful, locally relevant campaign that stayed true to the brand’s essence.
Karl Bondin – Head of Marketing
Together, we create strategies that make
your brand stand out and stories that people remember.
