Red Passion
Campari
We provided solutions to Xara Collection with
Branding Mediterranean Flavours
Xara Collection
Located within a 19th century palazzo and inspired by the famous oak trees overlooking Balluta Bay, the restaurant provides all-day dining experience for all the family.
The restaurant has made it its mission to provide distinguished quality to each of its culinary offerings by blending classic dishes with modern twists.
The Concept Stadium team was approached by the Xara Collection to brainstorm a name and ideate a brand that would embody this culinary experience and tell its story. Simultaneously, the creative agency brief focused on choosing the right colour palette to associate itself with the look and feel of the Mediterranean.
The Concept Stadium team was approached by the Xara Collection to brainstorm a name and ideate a brand that would embody this culinary experience and tell its story. Simultaneously, the creative agency brief focused on choosing the right colour palette to associate itself with the look and feel of the Mediterranean.
The Brand OKA’s is inspired by the famous oak trees that overlook Balluta Bay, reflecting strength, wisdom and endurance. These three qualities helped serve as an identity platform by incorporating an aged oak tree as a main icon.
Following brand identity and design, the Commercial Creatives developed a brand guidelines document, as well as the restaurant’s menu concept and design.
The OKA’s website was designed and launched by Concept Stadium in a way that aligns with the same inspiration for the brand and the concept of the restaurant starting from the brand story and going into the brand experience through powerful imagery also portrayed on the brands social media channels.
When OKA’s came to life, Concept Stadium brought our culinary vision to fruition with a brand name and identity that reflects our story. Their understanding of branding, combined with their creative expertise, ensured that every detail—from the name to the colour palette—aligned perfectly with the Mediterranean look and feel we envisioned.
Julia Grech Ehrentraut – PR & Marketing Manager
Together, we create strategies that make
your brand stand out and stories that people remember.
