Red Passion
Campari
We provided solutions to with
An Online-only Supermarket
myfood.mt
myfood.mt was an online supermarket created in the midst of the COVID-19 pandemic. The idea of the portal was to create a rallying call for people confined at home to switch to online deliveries.
The Concept Stadium team was briefed about the urgent need to create a brand identity and e-commerce portal in order to go-to-market quickly. The client concept centred around the integration of stock from the inventory warehouse for quick shopping and delivery. An agile thinking approach was required by partnering with a taxi company for door-to-door distribution.
The Commercial Creatives team embarked on a Guerrilla marketing approach for the brands’ in-store installation by branding the local milk carton ensuring a circulation on 450,000 nationwide brand circulation.
Developed with a mobile-first philosophy, resulting in seamless user experience across all devices, myfood.mt’s flat design allowed for features such as:
- Cart contents linked to account, enabling cross-device shopping
- Live indicators for delivery availability
- Address autofill with postcode entry
- Reordering functionality and tagging of favourite products
- QR code tagging of shelving in conjunction with product barcoding
Aside from designing a clean and simple brand identity for this online-only supermarket, the Concept Stadium team was also entrusted with taking this brand to market through digital activations, including e-newsletters, Google AdWords, and skin wraps of third-party portals.
We approached Concept Stadium to help us with the brand development and an e-commerce website. The Group came up with this idea during a time when there was a high increase in online purchases due to the COVID-19 pandemic and very limited delivery capacity. We were impressed by Concept Stadium’s responsiveness as well as the development in record time!
Charlene Dalli Mintoff – Director
Together, we create strategies that make
your brand stand out and stories that people remember.
