Red Passion
Campari
We provided solutions to MFSA with
Marketing the Benefits on Digital Banking
MFSA
The Malta Financial Services Authority (MFSA) is the single regulator of financial services, regulating banking, financial institutions, payment institutions, insurance companies, among others.
The MFSA also holds an advisory role to Government in the formulation of policies on matters relating to the financial services industry. In the carrying out of its functions, the MFSA collaborates closely with local and international institutions.
The authority asked the Concept Stadium team to devise an education-based campaign in order to teach the general public about digital banking and its benefits. The need for a simplified approach and using bite-size information for easy communication was critical for such nationwide campaign.
The Commercial Creatives supported the MFSA by conceptualising an above-the-line approach by putting together a diverse campaign bringing to life Web and Social Media content, as well as marketing and promotional collateral.
Combining the efforts of an easy-to-navigate landing page and user centric social content was key to make the public aware of the benefits of switching from traditional to digital banking.
Using the power of motion graphics through animation, enabled the MFSA to simplify what is typically considered mouthful content on news portal and e-publications.
Together, we create strategies that make
your brand stand out and stories that people remember.
