Red Passion
Campari
We provided solutions to with
Branding a National Cybersecurity Scheme
Malta Digital Innovation Authority
Malta Digital Innovation Authority (MDIA), plays a key role in shaping Malta’s digital future by advising the government and stakeholders on digital skills policies.
Mind the Gap is an extremely useful tool for e-Commerce platforms that want to identify cybersecurity breaches, at no cost. It identifies and analyses the strengths and weaknesses of their platform, with the option of obtaining an acknowledgment receipt by a National Authority that may then also be shared with the public.
Concept Stadium was approached by MDIA to ideate a process to create the Brand identity for MDIA’s freshest platform called Mind the Gap: a Cybersecurity Self-Assessment Scheme.
The Commercial Creatives started off with identifying inspiration for the visuals, predominantly the famous “MIND THE GAP” symbol within the London underground and a typical G letterform.
The Mind the Gap logo is primarily a broken circle, visually implying the gap within an e-Commerce platform’s Cybersecurity, while the square represents the platform itself aiming to fill that gap. As an activation, the Concept Stadium team devised a strategy focused on raising awareness about the platform, starting with Google Display Advertising. In parallel, impactful social media campaigns and visual assets supported an animated video that was used on the MDIA’s dedicated landing page.
Concept Stadium developed a dynamic and forward-thinking brand identity for MDIA’s Mind The Gap campaign, which was in collaboration with Tech.mt & MCA. Their strategic insight, creativity, and precision turned our ideas into a powerful, future-ready brand.
Abraham Camilleri Abela – Communications & Marketing Manager
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