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Maltese Sunset Brought to Life

Farsons Group

2025

FMCG

Aperol Spritz, alongside local icons Kinnie and Kinnie Rumba, brought a fresh burst of colour and flavour to Malta’s Annual Beerfest with a vibrant, sunset-inspired Aperitivo District experience.

We provided solutions to Farsons Group with

This first-ever Beerfest appearance for Aperol Spritz blended bold branding, Maltese flavour, and live music, creating an inviting social hub that stood out from the traditional beer-focused atmosphere.

Launching the Aperitivo District at Beerfest meant standing out in a beer-dominated space while seamlessly integrating Aperol Spritz, Kinnie and Kinnie Rumba. The challenge was to create a memorable, on-brand experience that blended Aperol’s global energy with Kinnie’s local heritage that encouraged festival goers to linger, connect, and share their moments beyond just grabbing a drink.

The Concept Stadium team transformed the Aperitivo District into a Maltese sunset brought to life with bold orange hues, glowing neon accents, soft bean bags, and a laid-back lounge vibe. The Commercial Creatives blended Aperol Spritz’s international energy with Kinnie’s zesty flavours, ensuring every detail felt both premium and familiar. A reimagined brand space showcased all three drinks, encouraging discovery while keeping the experience cohesive. Strategic lighting, comfortable seating, and continuous music kept the energy flowing, peaking with a local band’s live performance as Kinnie brand ambassadors. This fusion of design, entertainment, and cultural flavour turned the Aperitivo District into Beerfest’s standout hangout and a social media favourite.

Driven by our vision for the Aperitivo District, we brought together Aperol’s vibrant spirit with Kinnie’s local heritage. Concept Stadium helped us translate this concept into an experience that became one of the highlights of Beerfest 2025.
Clara Bugeja Jensen – Brand Executive