We provided solutions to Fino with
Live the Story of Italian Design
Since 1935, Fino has defined excellence in furniture through design, style, and craftsmanship. Fino portfolio offers timeless elegance, premium brands, and unmatched customer experience.
Fino is the exclusive local supplier of Cattelan Italia—the countries iconic furniture brand. The brand’s philosophy blends art and function, offering contemporary design pieces that bring style to every space.
As Malta’s exclusive Cattelan Italia partner, Fino needed to create a moodmoard focused campaign. Their goal was to drive brand building of this premium collection in parallel with highlighting Cattelan’s blend of luxury and function through a compelling, sales-focused campaign.
To drive awareness and conversions, the Commercial Creatives developed a strategic campaign combining digital storytelling with on-site visibility. A curated photoshoot featuring a well-known Maltese influencer brought the sophistication of Cattelan Italia to life, set within Fino’s stylish showroom. The campaign ran across social media, reels, digital ads, and billboards, amplifying the aspirational appeal. Supporting materials, including various customer touch-points, ensured consistency and reach. This resulted in a cohesive sales-focused campaign that drove traffic and customer enquires.
Concept Stadium delivered a refined, sales-driven campaign that captured the essence of Cattelan Italia. From influencer-led visuals to seamless digital and in-store touchpoints, every element worked together to drive traffic and boost conversions with style.
Jean Carlo Fino – Managing Director
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