Red Passion
Campari
Supporting Democracy Worldwide
International Idea
The International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organisation that supports sustainable democracy worldwide.
International IDEA acts as a catalyst for democracy building by providing knowledge resources, expertise and a platform for debates on democracy issues. It works together with policymakers, donor governments, UN organisations and agencies, regional organisations and others engaged in the business of democracy building.
The Concept Stadium team was entrusted with creating a fresh, coherent and adaptable Brand identity for International IDEA. The challenge for the Commercial Creatives was to create an institutional Brand aiming to represent the organisation’s unique mission and challenges by facilitating visibility, and attracting more interests in their work with fresh and evocative imagery.
Concept Stadium crafted a Brand which represents democracy as a living, growing entity that people nurture and form through dialogue. This is depicted through simplified symbols of figures who are in conversation on various topics. This portrays the ‘act now’ mentality based on International IDEA’s work and campaigns.
The blue colour from their original Brand identity was retained in order to communicate a sense of continuity. The orange colour was introduced as a way of reflecting positivity, optimism, and creativity, which is at the core of International IDEA’s values.
This paired with the selected typography is an elegant way to maximise the overall impact across all corporate Communication.
We had the pleasure of working with Concept Stadium on the rebranding of International IDEA. Their professional approach was instrumental in refining our image in alignment with our brand’s values and purpose. The positive feedback we received both internally and externally is a testament to the meticulous effort that went into this rebranding process, making it a true success for our brand.
Alistair Scrutton – Head of Communications & Knowledgement
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