Red Passion
Campari
We provided solutions to Festivals Malta with
Carnival Celebration Like No Other
Festivals Malta
Carnival is one of the oldest historical festivals in Malta, with just under five centuries of credited and documented history dating back to the Knights of St John’s occupancy in Malta.
New artistic creations are born while traditions are kept alive and revived, particularly with the revival of satire, a fundamental facet to the historical Maltese Carnival.
With an ongoing pandemic, Malta had to adapt its traditional grandiose carnival celebrations to smaller, coordinated events that would still capture the essence of the festivities. The brief to Concept Stadium was to create a visual identity system that still evokes joy in a particularly emotionally challenging time for the community at large.
The Concept Stadium team collaborated with Festivals Malta on several elements surrounding the “Karnival ta’ Malta 2021” related events.
The creative concept behind the key visual combined some of the icons closest to the Maltese public’s heart. The late Pawlu Curmi, known as ‘il-Pampalun’, was chosen as the main protagonist, also representing the King Carnival icon in a fireworks setting.
Apart from the leading the concept creation, the Commercial Creatives crafted several other collateral such as launch invites, the Festivals Malta carnival programme in both print and digital format, social media key visuals, billboard advert creation, web banners and also motion graphics.
Together, we create strategies that make
your brand stand out and stories that people remember.
