Red Passion
Campari
We provided solutions to Nestle with
It’s Great to Be a Cat
Nestlé Malta
Felix is a brand of cat food owned by Nestlé Purina PetCare. The brand’s cat mascot, Felix, is portrayed as an illustrated black-and-white cat and is predominantly featured in the brand’s marketing efforts.
Concept Stadium was tasked by Nestlé Purina PetCare to activate the Felix ‘It’s Great to be a Cat’ campaign in Malta, using Global Nestlé Brand Assets. Felix partnered up with cat lover Robbie Williams to create a dynamic duo and an entertaining campaign showcasing why it’s really great to be a cat.
The Commercial Creatives developed a marketing strategy to launch this campaign of irresistible cat food and treats to satisfy the needs of loveable, mischievous cats; through the power of celebrity endorsement, excitement, and entertainment.
Additionally, we capitalised on the brand slogan, feeding moments that simply make cats smile. As part of this campaign, the brand marketing production was promoted through Television Commercials, Radio, YouTube advertising as well as Social Media.
Building upon the Robbie Williams campaign, the Concept Stadium team also activated an element of content sharing to provide shoppers with an additional incentive to engage with the Felix brand.
The Concept Stadium team brought the Felix ‘It’s Great to be a Cat’ campaign to life in Malta with creativity and precision. Using Nestlé’s global assets, they delivered a fun, engaging activation that truly resonated with the Maltese audience, giving us good ROI on our marketing spend.
Christian Cachia – Category Business Manager
Together, we create strategies that make
your brand stand out and stories that people remember.
