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Everyday Coffee Rituals through Influencer Marketing

Nescafé by Nestle Malta

2026

FMCG

Nescafé is one of the world’s most recognised coffee brands, known for delivering convenient and innovative coffee experiences that connect with modern lifestyles across global and local markets.

We provided solutions to Nestlé with

With the launch of Nescafé Espresso Concentrate in Malta, the brand introduced an entirely new coffee category focused on convenience, versatility, and premium at-home coffee experiences for everyday consumers.

The challenge for the Commercial Creatives was to introduced a completely new product concept to the local market whilst making it easy for consumers to understand, trust, and trial the product. Alongside consumer education, the campaign also required carefully balancing influencer selection, event execution, and strict brand guidelines to ensure credibility, relevance, and strong market impact.

Through benefit-focused messaging, curated event experiences, and live demonstrations, the campaign designed by the Concept Stadium team helped consumers quickly understand how the product fits into everyday routines. A group of influencers who aligned naturally with the brand, were carefully selected ensuring authentic content that felt credible and engaging. Alongside the event concept, management, and execution, Concept Stadium also handled supporting creative assets, including additional digital marketing tactical plans. Together, these touchpoints created a launch experience that combined education, visibility, and strong audience connection.

Concept Stadium helped us bring a completely new product category to the Maltese market in a way that felt clear, engaging, and relevant. From the launch event to influencer management and creative execution, the team handled every detail with professionalism and strong strategic thinking.
Veronica Bartolo Parnis – Senior Product Manager