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Engaging Communities in the College’s Historic Shift

St Edward's College

2024

Services

St Edward’s College is one of Malta’s respected educational institutions, known for its strong academic tradition and commitment to developing well-rounded students.

We provided solutions to St Edward’s College with

It began a historic shift to become a co-educational school and needed the support of a holistic marketing campaign to promote its value proposition.

Guiding a well-established legacy brand through a significant institutional change posed a challenge. The college needed to effectively communicate the co-education transition, ensuring acceptance while maintaining appeal amid a competitive education market.

The Concept Stadium team crafted a comprehensive communications strategy to guide St Edward’s College through its historic transition to co-education. Clear and reassuring messaging was developed through FAQs, press releases, and in-depth content to address concerns and build stakeholder trust. The college’s brand was thoughtfully refreshed, with updated website design and development, that included new content, photography, and marketing materials that aligned with recruitment goals targeting both local and international students. By blending PR, storytelling, and marketing efforts, the transition was positioned as a modern evolution of the college’s heritage, ensuring clarity, confidence, and continuity every step of the way.

Working with Concept Stadium felt like a true partnership throughout our transition to co-education. Together, we navigated this important step with clarity and creativity, from refining our brand and website to shaping our communications. The process ensured we honoured where we come from while confidently moving forward.
Sylvana Debono – Marketing Executive