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Elevating a Culinary Mediterranean Experience

Hyatt Centric

2024

Hospitality

JUMU is a vibrant dining spot in the heart of St. Julian’s, serving a bold fusion of Mediterranean, Asian, and Maltese cuisine. From business lunches and events to casual bar bites and signature cocktails, JUMU offers a refined yet lively culinary experience in a stylish setting.

We provided solutions to JUMU with

Brand

JUMU, the main food & beverage offering withing the 5 star Hyatt Centric Malta needed a distinctive brand identity that would encapsulate its dynamic and refined culinary experience.

The Concept Stadium team was tasked with the challenge of translating this vision into a cohesive brand that stood out in a highly competitive hospitality landscape. The goal was to create a modern, sophisticated identity that would not only reflect JUMU’s vibrant yet elegant ambiance, but also resonate with a diverse audience of foodies and mixology lover’s.

The Commercial Creatives crafted a brand identity for JUMU that captures the harmony between Mediterranean authenticity and modern culinary refinement. A custom geometric logo for instant recognition was paired with a warm, earthy colour palette inspired by the restaurant’s interiors.

Elegant typography was chosen to reflect both tradition and contemporary flair, while a defined tone of voice—passionate, respectful, and authentic, mirrored the dining experience. The visual identity system extended seamlessly across all touchpoints, from menus to digital platforms, enriched with custom illustrations and textures that immerse guests in JUMU’s story before they even step inside.

We tasked Concept Stadium with bringing JUMU’s vision to life in a saturated hospitality market. The brand identity they developed is refined, authentic, and instantly recognisable. Every detail, from the bespoke logo to the tone of voice, beautifully reflects our Mediterranean roots and modern elegance. It’s more than branding, it’s an experience.
Albert Galea – CEO

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