
Red Passion
Campari
db Group
The db Group has grown from a family-run business into Malta’s foremost corporate player in the tourism, hospitality & leisure sector and beyond.
db Group required a brand emersion exercise to recognise that the ethos of the company has always been more than just a business, but is a family legacy. Aligning with the groups purpose, mission and values was a fundamental part of the business challenge.
After more than four decades of dedicated service and growth, db Group made the decision to step into a new era with a fresh and modern look.
The Commercial Creatives, inspired by the rich values and successful journey of the Group, created a brand that symbolises excellence.
Crafting a personalised signature style logo that communicates a more polished feel, whilst also portraying the signing off of guidance and achievements for future generations; the brand respects the Maltese roots of its founders by choosing colours that portray the Islands.
Adapting the iconic blue and white tones throughout the newly designed Brand assets complement the full brand suite.
Concept Stadium truly understood our vision and transformed it into a brand identity that reflects the essence of our hospitality group. Their creativity, strategic approach, and attention to detail helped us craft a brand that feels authentic, memorable, and aligned with our values. From logo design to the finer brand elements, every aspect was thoughtfully executed.
Jeffrey Muscat – Group Marketing Manager
Campari
Nestlé Malta
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