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Attracting Tourists with Colour and Culture

Valletta Cruise Port

2024

Retail

Valletta Cruise Port plc operates a travel retail outlet, offering passengers a curated selection of perfumes, skincare, wines & spirits, travel essentials, souvenirs, and local Maltese products.

We provided solutions to Valletta Cruise Port with

Brand

Catering exclusively to cruise passengers, the shop is a key retail stop before or after their exploration of Malta —perfect for meaningful, last-minute purchases and mementos from the island.

Following years with the same visual approach, Valletta Cruise Port needed a refreshed look to boost footfall and better connect with passengers arriving by cruise liners. The outer space lacked vibrancy, visual cues, and storytelling that could invite travellers to explore the shop after discovering what Malta has to offer.

The Concept Stadium team brought the exterior space to life with a fresh, modern design featuring bold colours and playful illustrations inspired by Maltese culture. The updated look reflects the vibrant energy of the Valletta Waterfront and captures the attention of passengers. Strategic customer journey messaging was introduced to match the cruise journey: “Discover Now, Shop Later” encouraging passengers to explore the island first, while “Memories Made – Time for Shopping” invites them back to take a piece of Malta home. The new visual installation turns the shop’s exterior into a storytelling moment, seamlessly blending function with destination appeal to enhance the shopping experience and build stronger cruise guest engagement.

Concept Stadium transformed a dated exterior into a vibrant, visitor-focused space through clever storytelling, bold design, and strategic messaging. The result is more than just a visual upgrade, it’s an engaging experience that captures individuals’ attention.
Stephen Xuereb – Chief Executive Officer

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