Ta’ Betta – Fine Wines with PersonalityTa’ Betta Wine Estates Industry: Winemaking
With a specialisation in fine wines with personality, we were asked to create a go-to-market campaign for Ta’ Betta Wine Estates. Launched on the market in 2019, following 12 years of research, project development and sampling of vintages in the owner’s private cellar, the team worked on an upmarket launch to cater for a discerning audience. Bespoke photography of the private estate as well as the respective vintages was coordinate in order to enhance the marketing collateral and customer touch points.
From communication and marketing strategy, to the development of the e-commerce driven website, the activation was complemented by the launch and management of the estate’s social media channels.