Knorr – Brand AmbassadorshipUnilever Industry: Retail
Knorr, a Unilever food brand and a staple in the kitchen, was assigned a brand-new ambassador this year following an international brand refresh. Coinciding with the new look and feel for the brand, and serving as an opportunity to promote the brand to a younger audience, the marketing activation also focused on the use of the product in a non-traditional setting.
The Q2 Campaign, which included several activations focused on Summer recipes, included a photoshoot with all the recipes created by the new brand ambassador, Chef Sean Gravina; and a private cooking session following a social media competition.
In addition, to take the brand outside of the usual retail space, an event was held in collaboration with a leading DIY and home décor store, complemented by designed marketing collateral and branding, tasting sessions and a social media and digital campaign.