the Score Board : May 2016

May 2016

Target audience marketing is pretty-much ‘so last season’ in the marketing arena, as IBM and Havas Group launch a new cognitive computing power to help brands develop marketing campaigns and products tailored to each individual consumer. Wow! We envisage this trend to really pick-up within the next few years, as marketers continue to spend more on smarter communication mechanisms. Watch this space!

Goals Scored

We’re honoured to market Unilever’s TRESemmé in Malta, and May was a big month for this premium haircare brand. TRESemmé was the main haircare sponsor of Malta Fashion Week & Awards 2016 and we can humbly say that our team pulled off a bespoke activation. From a Hair Styling Station for attendees, a first for MFWA, to a truly interactive social media campaign including live blogging, style seeking commentary and runway photography; TRESemmé fans had a chance to engage with the brand like never before.

Check out our portfolio post here.

From the Match Programme

In partnership with JCI Malta, we’re promoting the Global Goals Awards, as part of the UN Sustainable Development Goals. The nominations are now open for individuals between 18 – 40 years of age that are promoting sustainability in their private/professional lives. Would you like to nominate anyone? Visit

Upcoming Fixtures

We hear all sorts of myths about tech geeks, but we can assure you that they don’t rely solely on their brains, but simultaneously they value their image too! We proudly handle the marketing collateral for Shireburn Software, a leading local software company selling its technologies all over the world. The full portfolio will be featured in next month’s edition of the Score Board.

Tactic of the Month

Having a brand ambassador / influencer is the new marketing trend. Here are a few tips from the horse’s mouth.

  1. Not every social media platform is a good fit for every campaign. A blanket request to “write a post and promote it on Twitter, Facebook, Instagram” without evaluating the influencer’s followers will often lead to a massive fail.
  2. We understand brand guidelines, but blogging is another ball game. If you’re looking for a natural and engaging review, refrain from obliging the influencer to follow 17 rules about the brand’s latest slogan. Fans can smell a sponsored post from a mile away!
  3. Set an agreed number of posts and mentions, and get it signed.
  4. Influencers don’t need your content, so be nice ????

Need more help? Speak to us.

May, 31, 2016