the Score Board : February 2016

February 2016

If there is one thing that brings Marketeers and American Football Players and Fans together, it most definitely is The Super Bowl. The sports spectacle provides brands with a chance to communicate a clear, crisp message to a massive audience in the shortest amount of time. We analysed the Super Bowl and came up with the following 3 game plan techniques for this season: Refine the message; Nostalgia still works; Build momentum gradually!

Goals Scored

February 2016 Goal - IFSPInstitute of Financial Services Practitioners

The Institute of Financial Services Practitioners (IFSP) is a Maltese professional organisation that has the financial services industry at heart. It strives to protect the professional and business interests of the practitioners whilst promoting a collaborative environment amongst its membership base. The Institute holds various educational events targeted to members and non-members whilst simultaneously promoting networking and generating new opportunities. Here at the Concept Stadium we have been entrusted with the task of the realignment of their brand. This exercise has cemented the Institute’s reputation of being at the forefront of this crucial industry.

Check out our portfolio post here.

From the Match Programme

February is definitely the month of giving! the Concept Stadium organised a blood donation initiative at Hardrocks Business Park earlier this month, the business park from which we operate; bringing together companies from various industries and encouraging their team members to become a donor. Interested in organising a similar initiative? Speak to us and be different!

Check it out here.


Upcoming Fixtures

You know by now that we love a challenge, and when security and safety company Unitech approached us to rebrand their look and feel, we got cracking!  A rebrand is not about reinventing the wheel, but keeping true to the brand promise with a combination of visual elements that fuel awareness and demand. Here’s a sneak peak.

Tactic of the Month

Rethink your spending! 20-25% of people who see a social media advert respond by visiting their store or their website, according to eMarketer, a world leader in digital marketing research. Not convinced? Speak to us.

Feb, 29, 2016