We’ve all heard about the tough marketing rules imposed by the International Olympic Committee (known as Rule 40) that forbids athletes from mentioning the Olympics in the same sentence as their sponsors, unless they’re Official Sponsors of the Games. But where did this stem from? It was the 1996 Summer Olympics when sprinter Michael Johnson took the gold in the 400m. Adding to the iconic moment, Johnson wore gold-coloured shoes by Nike, which were seen by millions of TV viewers. Moreover, those same shoes slung around Johnson’s neck on the cover of Time Magazine. There is one catch: Nike wasn’t an Olympic sponsor. Talk about brilliant Influencer Marketing!
Unilever’s brand LYNX is synonymous with empowering media messages targeted towards men. This Summer, in-time for the Euro 2016 Football Championships, we launched an #EpicYou campaign that encourages men to be the ‘epic version of themselves’. Besides live brand engagement in some of the most anticipated Euro matches, we also took the campaign to social media with strong, tailored messages of empowerment to a selected number of male personalities who we think are epic.
Check out our epic portfolio post here.
One of the best things about August is that we get to take our shutdown week to refresh our creative minds and come back in full force. You might have thought we spent a week just “chillin’ in the shade”, but this is what we were really doing:
Earlier this year, Unilever’s Hellmann’s brand launched a BBQ-themed, content-driven Grilltopia campaign for its mouth-watering range of premium grilling and hot sauces. Inspired by flavours from all over the world, we readapted the campaign to suit the local market and the results were well-seasoned! Watch this space for more deliciousness in the next issue of The Score Board.
Tactic of the Month
The Most Common Website SEO Issues
A recent study by SEMrush reveals some of the most common notorious mistakes you could be guilty of:
- 50% of websites have duplicate content
- 45% of websites do not have image alt attributes (descriptions)
- 35% of websites have broken internal & external links
- 15% of websites have too many on-page links
So what’s the magic formula? Speak to us.