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Predicting The Unpredictable For 2017

Predicting The Unpredictable For 2017

Elvis might have been prophetic when he said “a little less conversation and a little more action”. That’s what 2017 is going to be all about for business. Facebook and Google will continue to dominate. Digital advertising is set to continue growing in 2017, but this is mostly the case with Facebook and Google advertising. All other avenues are expected to subside. Invest wisely.

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How Marketers Can Make 2017 A Better Year

How Marketers Can Make 2017 A Better Year

We all agree 2016 was a year dominated by loss. We lost legends like Muhammad Ali, David Bowie, Prince and Leonard Cohen. Most of all, the past year has seen the loss of trust. Trust has been eroding for years, but has reached a climax in 2016. So much that The Oxford Dictionary made “post-truth” as its international word of the year.

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The Holy Trinity Of Marketing

The Holy Trinity Of Marketing

Earlier this year, I attended ZEST2016 - a focused conference on digital disruption in Malta aimed at breaking borders, which discussed how digital businesses and the ICT industry are contributing to global business that transcends traditional boundaries.

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