like all agencies around the world we also have a Journal section
We recently conducted a focus group to discuss print vs. digital readership amongst a group of Maltese adults between 25 and 35 years of age. From the offset, participants agreed that online content is more accessible today, first of all because we walk around with internet-connected devices in our pockets, and secondly, because today digital content is presented in a format that is visually attractive and bite-size.
Millions of people worldwide tuned in last night to watch the iconic Super Bowl Sunday 51 – which let’s face it, is not just about American football. Social media is raving on Lady Gaga’s 13 minutes of explosive entertainment, and of course, the ads.
It’s safe to say that in 2016 the rise of live video content truly peaked. With Facebook introducing live streaming videos, Instagram jumping on the Snapchat video stories bandwagon, the growing popularity of Twitter’s live-streaming platform, Periscope, Youtube’s ever-strong platform – it seems like moving content is the way forward in 2017.
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UHM
Farsons Group
From brand strategy and communications to digital and web, we ensure every channel works together seamlessly to drive your success.
