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The Client Must Not Think

The Client Must Not Think

“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum”, said Steve Krug in his iconic book Don’t Make Me Think: A Common Sense Approach to Web Usability.

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How Not To Manage A Crisis

How Not To Manage A Crisis

April was a bad month of most dieters, but for United Airlines it was a particularly bad one. They managed to transform an everyday problem into a major corporate crisis, in a matter of minutes. A mere confrontation between a passenger and aviation police on board was broadcast to millions thanks to multiple videos that captured the action through passengers’ phones. The breaking point was United Airlines’ response. The next morning, we all said to each other ‘what were they thinking?’ While every crisis is different, here’s a good checklist of what not to do.

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