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Events In A Buyer-Empowered World

Events In A Buyer-Empowered World

In today’s growing buyer-empowered world, marketing has had to adapt to the times and move from a product orientation to a consumer target orientation. Event marketing has become a focal point to businesses as it allows a business to leverage in customer engagement. Such concept may be described as the face-to-face communication between the company and the customer through the promotion and expression of brand identity.

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