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New Realities In Communication

New Realities In Communication

Relationships. We measure them by likes, shares, calls, messages and, obviously, by physically interacting with one another. For us individuals it comes natural for us to adopt these new means of communicating with one another, but when it comes to brands, that is a different ball game.

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Events In A Buyer-Empowered World

Events In A Buyer-Empowered World

In today’s growing buyer-empowered world, marketing has had to adapt to the times and move from a product orientation to a consumer target orientation. Event marketing has become a focal point to businesses as it allows a business to leverage in customer engagement. Such concept may be described as the face-to-face communication between the company and the customer through the promotion and expression of brand identity.

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