“The more the merrier” is not always the case: The importance of identifying your target audience
We often hear people saying the phrase ‘the more the merrier’, but this doesn’t always apply, especially in the marketing world. Let me put you in perspective: Imagine, you are in a room full of people where everyone is busy doing their thing; some are chatting, others are attacking their to-do list, whatever it is, their attention is not on you. You forgot to put on your wristwatch this morning, and your phone’s battery is flat, therefore you want to ask the people around you a simple question: “what is the time?”.
