Eurosport – Be The Change

Project Description
The Concept Stadium was entrusted by local sports retail brand Eurosport, to conceptualise and execute a campaign that would attract people to adopt an active lifestyle, whilst simultaneously creating a brand building campaign. The campaign focused on a simple call to action or rather a battle cry: ‘Be the Change’ with the main aim being that of dumping the couch and hitting the trails or the gym.

Using Above-the-Line and Influencer Marketing techniques, the motivational campaign increased its reach thanks to the endorsement of celebrities, who promoted a series of inspirational messages; as well as athletes and other personalities who shared their experience as to how they achieve and maintain a healthy lifestyle despite their hectic routine, thanks to a bespoke photo-shoot and audio-visual production.
Project Details
Client BrandEurosport
IndustryFashion & Sports

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