Unilever Compressed Deodorants

Project Description
The Concept Stadium kicked off Unilever’s Dove Compressed European campaign in Malta, stemming from educational TV advertising, campaign launch and press conference, and a nationwide in-store promotion. The key goal was to explain both the environmental and lifestyle benefits of the new Dove Compressed range, which manufactures the same quantity of product in a smaller container.
Project Details
Client BrandCompressed
Date2014
IndustryFMCG



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