by Jonathan Dalli
Marketing guru David Meerman Scott said, “The best marketer has been elected president”. The 2016 US Presidential Election was dubbed the best marketing case-study ever. We’ve been Trumped and here’s what we have learnt.
It’s more about tactic than budget: Trump clearly invested in the best people. They managed to generate $5 billion in free media by using Twitter (online) and mega rallies (offline) to attract the media’s attention.
Think like a start-up: Trump’s team relied on inbound marketing, instead of traditional outbound marketing methods of buying ads. They focused on creating quality digital content that pulled people almost naturally.
Keep it live: Trump himself reacted to news in real-time, generating reactions and conversations and thus, free exposure.
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