Jeffrey Muscat 

Jeffrey is a seasoned marketing professional with an early specialisation in social media, having pioneered the digital presence of leading local newspaper Times of Malta, including its lifestyle magazines Pink and Sunday Circle. His career has since evolved into a comprehensive focus on digital marketing and brand management, particularly within the hospitality sector. 

He played a key role in the digital and branding transformation of the db Group and db Hotels & Resorts, overseeing the full spectrum of online and offline brand presence. These brands are recognized as market leaders in the local All-Inclusive hospitality segment. 

Jeffrey is a natural team leader and mentor, passionate about talent development in fast-paced, high-performance environments. He also led the local market growth of the global coffee brand Starbucks, successfully launching over 15 stores and driving brand awareness through strategic local activations and coffee education initiatives. 

Jeffrey is an avid Summer and Christmas enthusiast, a passionate traveler, and a devoted football fan. He values family above all and embraces life with a positive, lighthearted approach while always striving to bring joy to those around him.