Placing CSR on the Marketer’s Agenda

Corporate Social Responsibility (CSR) has become central to the game plan of the best companies today and at the Concept Stadium this is no exception.

For us, CSR is pretty much in our DNA. To start off with, our Founder & Managing Director, Jonathan Dalli, has written a thesis about Brand Marketing & Corporate Social Responsibility and the link of the two from a Customer Perception point of view. There onwards, it was his mission to put CSR in practice.

At the Concept Stadium, we believe that CSR goes beyond merely donating money to charity once in a while, but rather it is an abiding philosophy. The task of organisations is to incorporate CSR into their strategy by:

  1. conducting organisational activities within the bounds of what is considered ethical and in the general public interest;
  2. responding positively to emerging societal priorities and expectations;
  3. balancing stockholder interests against the interests of society as a whole; and
  4. being a good citizen in the community.

Furthermore, from the day the Concept Stadium was founded, we have continuously encouraged and advised our clients to include CSR practices in their Marketing & Advertising Plans so as to give something back to the community in which they operate in.

It is no news that today people want to work for companies that are committed to making the world better from a societal and environmental perspective. From a team point of view, it’s about engaging our players with our philanthropic efforts and increasing non-cash methods of giving for projects with a purpose.

The following are a few highlights of our CSR efforts:

In 2016

In 2015

In 2014

In 2013

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