Rooting a Brand in Everyday Spaces
Palace Landscaping
Services
Rooting a Brand in Everyday Spaces
Palace Landscaping
Palace Landscaping is a consumer-focused brand under the CPHCL Group, offering premium landscaping services and a garden centre experience designed to bring quality, expertise, and design into outdoor spaces.
Palace Landscaping is shaped by an eco-conscious and natural approach, designed to stand confidently on its own while staying connected to its environment.
The challenge was to create a new B2C brand that felt distinct yet grounded in a clear foundation. It needed to communicate premium quality while remaining approachable, translating this balance into a cohesive identity that works seamlessly across both digital and physical customer touchpoints.
Concept Stadium carefully considered design cues, including the integration of the “P” as a recognisable visual link. The identity was brought to life through a bold yet refined colour palette, striking a balance between premium positioning and everyday appeal. Beyond the core branding,
The Commercial Creatives created a full suite of applications across digital and physical touchpoints, equipping Palace Landscaping with the tools to launch confidently and consistently, while establishing a clear, recognisable presence within the local market.
The Concept Stadium team created a brand with a more consumer facing identity. The attention to detail in the design and the consistency across touchpoints gave us a strong, clear presence from launch.
Krystle Ellul – General Manager, Garden Centre
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