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Crafting a Milestone Worth Celebrating

C.Fino & Sons

2025

Services

Fino is a leading destination for premium interiors, renowned for quality, design excellence, and exceptional service, guided by strong family business values and a passion for creating dream spaces.

We provided solutions to Fino with

Driven by customer satisfaction, innovation, and people involvement, Fino curates international brands and invests in skilled teams to deliver refined design experiences built on trust and intergenerational relationships.

Fino’s 90th anniversary marked a defining moment in its history. The challenge was to celebrate nine decades of legacy but simultaneously future proofing the brand, creating a contemporary expression of heritage that honoured generations, reinforced brand purpose and values, whilst translated seamlessly across event experience, storytelling, digital content, and public engagement.

The Concept Stadium team led the creative and strategic direction of Fino’s 90th anniversary, developing a dedicated micro-brand rooted in meaning and longevity. The Commercial Creatives defined nine core words representing nine decades of growth, craftsmanship, and loyalty, forming the foundation of the anniversary narrative. The tagline “A milestone in legacy. 90 years of style.” anchored the campaign across all touchpoints. Concept Stadium crafted a cinematic brand film celebrating the generations behind Fino, alongside animated content bringing the nine values to life. Social media storytelling, media engagement, and event planning were strategically planned and executed in order to bring a cohesive celebration, to honour the past while confidently looking ahead.

Marking our 90th event was a big moment for us, and Concept Stadium understood that from day one. They built a micro brand that captured the significance of the milestone while feeling fresh and exciting. The attention to detail, creativity, and care they brought to the project made the event truly memorable.
Jean Carlo Fino – CEO