Securing the World Around Us
Securital Malta
Services
We provided solutions to Securital Malta with
Securing the World Around Us
Securital Malta
Securital, a trusted leader in integrated security services for over 30 years, has safeguarded clients across the Maltese Islands through continuous innovation, reliability, and a people-first approach.
With the brand promise of ‘International Knowledge, Local Expertise, Same Team’ Securital Malta employs over 1,600 professionals, operates across more than 10 sectors, and serves over 300 companies.
The challenge was guiding the transition from G4S Malta to Securital while preserving over 30 years of brand trust. Every online and offline touchpoint had to be transformed without losing recognition or equity, balancing local relevance with legacy continuity to ensure a seamless evolution rooted in security excellence.
The Concept Stadium team approached the G4S Malta to Securital transition as an evolution, not a reinvention. The new Securital wordmark is defined by a bold typeface and signature slash, symbolising continuity, progression, and connection to legacy. Through refined visual storytelling, the rebrand celebrates a journey of local strength and international expertise, positioning Securital as a confident, future-ready security leader. The addition of “Guard | Cash | Systems” as a brand explainer unifies the full suite of security solutions under one cohesive and trusted identity.
Concept Stadium guided us through one of the most important evolutions in our brand’s history. Their team managed to preserve over 30 years of trust while introducing a modern identity that reflects who we are today and where we’re heading. The transition was seamless, and strategic, ensuring our clients, partners, and employees remained confident every step of the way.
John Bartolo – Group CCO
Discover more work
A Brand with Infinite Connections
KDM Group
Services
Together, we create strategies that make
your brand stand out and stories that people remember.
